In today’s digital age, client competition is fought on the internet. Through an effective online marketing strategy, possible clients who are looking for employment-related legal help see your firm on the first page of search results. Then, they click through your social media content that features your expertise and become a loyal customer. From creating high-quality and relevant content that captures organic attention to placing ads strategically to put your firm in front of your target audience, Nifty Marketing online marketing covers a range of tools. When employed correctly, these marketing tools can transform the online presence of your firm. However, there are pitfalls you must avoid. Below are common online marketing mistakes that might sabotage your law firm:
Not Paying Attention to Search Engine Optimization (SEO)
Possible clients will not come across your law firm only accidentally. You must invest in solid SEO to be noticed online. Thus, you should understand the keywords internet users utilize to search for employment-related legal services in your particular area and integrate them throughout your site and content. Tools such as Google Keyword Planner come in handy when doing keyword research.
Not Taking Advantage of Paid Seach Advertising
In the world of legal emergencies, possible clients may not be browsing organically. These people might be looking for an attorney urgently following an unexpected employment issue. Paid search or pay-per-click (PPC) advertising is important in this regard. Platforms such as Google Ads and Bing Ads let you target users at the moment that they are looking for legal assistance associated with your practice area. To ensure the success of your PPC campaigns, use a compelling ad copy and related keywords. Whenever an internet user searches for “employment lawyer near me,” your ad may appear at the top of search esults.
Not Creating Compelling and Engaging Content
Your employment law firm is made on expertise; however, legal jargon and complex explanations will not resonate with possible clients. That is why you need informative and engaging online content to address your target audience’s legal concerns. To engage with this audience, create articles, blog posts, and other content that gives answers to common legal questions. Make sure you use clear language while showcasing your knowledge and expertise.
Not Engaging in Social Media
To connect with possible clients, you must have visibility on different social media platforms. Also, such presence lets you build awareness of your brand and establish your firm as an industry leader. But it is not enough to have a Facebook page. You must be active and engaging, as well as offer valuable content tailored to every platform.